Sustainability is one of our brand's defining values. We consciously strive to differentiate ourselves from the industry norm of overproduction, which creates waste for the sake of cost efficiency. Instead, we produce only what we need. When we choose manufacturers to partner with, we ensure that they comply with fair labour guidelines, provide safe working conditions and pay fair wages. We also have an annual initiative called AUGUST BREAK, in which we collect all of the pieces created throughout the year to put together a unique collection. Our primary goal is to provide highquality, durable products that reduce the need for frequent replacements. For example, our skateboards are made of maple wood which can last up to 30 years.

At waf., we focus on making designs that are timeless with
the intent of outlasting fast fashion trends. We also educate
consumers on the importance of sustainability and how to
care for their clothes in order to extend their life, which is
why we provide care labels on all products. We advocate
for slow fashion, prioritizing quality, sustainability and
ethical methods over quick production and consumption.
This is why we only put out two collections per year.
We remain dedicated to growing, learning and improving
on existing steps and practices within our organization. As
part of the onboarding process for staff, we see to it that
they understand the importance of sustainability practices
and our contribution to a more eco-friendly environment.